I am an awarded, global, creative director who is highly conceptual and hands on. I have been in the industry for 20 years, working with clients and markets across Australasia, US, Europe, and the UK. I take a brief from start to finish and work collaboratively with everyone involved from artwork to production.

I have worked in large and small agencies, across many different markets, clients and budgets and my creative focus is always to make category changing work that has a more meaningful and human connection with people, and position brands at the forefront of culture and creativity. I have creatively led many integrated campaign-focused projects and teams, with a focus on fun and how far we can push the creative and experience. I take pride in leading my teams and making sure it is a group effort – I believe you can get magic from any brief or budget.

I am also lucky enough to be able to mentor young creatives and teams in the industry and highshool leavers coming into the industry with the Advertising Unlocked IPA scheme and internal agency programs. I have led concept and ideation focused workshops at industry events and festivals. And I am a mum to two brilliant humans.

They say your work shouldn’t define you but I love what I do, I live and breathe it, and I am still as passionate and driven as the day I started.

So, get in touch and let’s create the future together!